Trusted Advisor Track
A specialized version of the Safety Program Accelerator designed for professional safety salespeople
Become more than a sales rep. Become a Trusted Advisor
If you sell safety products to manufacturing facilities, you’ve likely asked yourself:
“How can I open more doors with my prospects?”
“What will make my customers see me as a true partner, not just a vendor?”
“How do I stand out in a crowded field of PPE, signage, and equipment reps?”
The answer? Understand their world.
The Trusted Advisor Track of the Safety Program Accelerator teaches safety sales professionals how to speak the language of OSHA compliance, safety program design, and workplace risk — so you can become the go-to expert for your clients.
Sell Safety Solutions with Confidence
The Certified Safety Program Architect™ (CSPA™) pathway helps safety product sales professionals align their solutions with comprehensive workplace safety strategies. Understand the frameworks and program elements that clients need, communicate value more effectively, and become a trusted advisor in safety program design. CSPA™ aligned development empowers you to connect products to outcomes, boosting credibility and sales impact.
Why This Course Works
The best salespeople understand their customers' problems even better than the customers do. By learning the foundations of OSHA, how safety programs are built, and where product-based solutions fit in, you’ll be able to:
✅ Have smarter sales conversations
✅ Identify new opportunities inside client facilities
✅ Build long-term trust that leads to repeat business
✅ Sell more — and more effectively
Who Is This Course For
This course is built for professionals who:
✅ Sell PPE, facility safety equipment, signage, or safety technologies
✅ Support manufacturing or industrial clients
✅ Want to stand out as a strategic partner, not just a supplier
✅ Don’t have a formal safety background — but are ready to learn
What You Will Learn
This track is based on our flagship 12-module Safety Program Accelerator but explicitly curated for sales professionals. You’ll walk away with:
A working understanding of OSHA’s structure and compliance requirements
How manufacturers build and manage safety programs
Where safety products fit into written programs, training plans, and audits
Common gaps and needs you can identify during site visits
Language and strategies to consult, not just pitch